{"id":54660,"date":"2022-02-15T21:36:44","date_gmt":"2022-02-15T19:36:44","guid":{"rendered":"https:\/\/www.africa-press.net\/zimbabwe\/?p=54660"},"modified":"2022-02-15T20:52:55","modified_gmt":"2022-02-15T18:52:55","slug":"standard-bank-ranked-as-africas-most-valuable-banking-brand","status":"publish","type":"post","link":"https:\/\/www.africa-press.cc\/zimbabwe\/all-news\/standard-bank-ranked-as-africas-most-valuable-banking-brand","title":{"rendered":"Standard Bank Ranked As Africa\u2019s Most Valuable Banking Brand"},"content":{"rendered":"

Africa-Press – Zimbabwe. <\/strong><\/span>This article was sponsored by Stanbic Bank<\/b><\/p>\n

Stanbic Bank\u2019s parent company, Standard Bank Group, has emerged as the most valuable banking brand on the African continent for 2022 in Brand Finance\u2019s annual ranking of the world\u2019s Top 500 Banking Brands, after increasing its brand value by 26% to USD1.583 billion.<\/p>\n

This significant increase in brand value has seen Africa\u2019s largest financial services organisation by assets jump 17 places to rank 145th globally.<\/p>\n

For a third consecutive year, Standard Bank has also increased its reputation score above the South African banking sector average, according to Brand Finance\u2019s Global Brand Equity Monitor.<\/p>\n

Every year, Brand Finance puts 5 000 of the biggest brands to the test and publishes nearly 100 reports, ranking brands across different sectors and countries.<\/p>\n

The world\u2019s top 500 most valuable and strongest banking brands are included in the annual Brand Finance Banking 500 ranking. Sim Tshabalala, Standard Bank Group Chief Executive, says:<\/p>\n

We\u2019re delighted by our brand\u2019s performance as it spotlights the hard work undertaken over the past few years to radically overhaul our business model and transform experiences for clients.<\/p>\n

The Group has invested heavily in disruptive technologies to provide our clients with banking, asset management and insurance solutions to enable them to achieve their unique goals and ambitions.<\/p>\n

In 2019, Standard Bank began a journey that fundamentally redefined its business. As it undertook a future-ready transformation and the expansion into a platform business, it also introduced a comprehensive brand repositioning, the first in 10 years, culminating in the launch of the \u2018It Can Be\u2019 brand promise in 2020. Thulani Sibeko, Standard Bank\u2019s Chief Brand and Marketing Officer, says:<\/p>\n

Our brand positioning aligns with our organisation\u2019s ambition to transform client experiences based on researched client insights.<\/p>\n

Our people are inspired and committed to providing solutions and experiences that matter and create value for our clients.<\/p>\n

Recently, Standard Bank reached the 10 million customer mark in South Africa, which Sibeko says has been driven in part by gaining momentum within the mass market. Said Sibeko:<\/p>\n

The introduction of our value banking solution MyMo, for example, has enabled more people to access our brand for the first time.<\/p>\n

He adds that the increase in customer acquisition can also be attributed to the continuous introduction of new and innovative solutions to make the lives of clients easier.<\/p>\n

An example is FlexiFuneral, which allows customers to choose their level of benefits and amount of cover. Also recently introduced is Unayo, a digital payments platform that connects the higher and lower ends of the value chain, thereby stimulating economic activity across Africa. Sibeko said:<\/p>\n

We are enormously proud of our treasure chest of innovations and achievements, all of which impact individuals, businesses, or communities.<\/p>\n

The trust that consumers have in the Standard Bank brand continues to serve it well, believes Sibeko. He adds:<\/p>\n

Our clients think of us as a safe bank, and we take the role of financial custodianship extremely seriously, in the systems and processes we implement to safeguard our clients from increasingly sophisticated fraudulent threats.\u201d<\/p>\n

We are both proud and honoured to be awarded the title of Africa\u2019s most valuable bank brand. The most successful brands are often the most relevant, and remaining relevant means constantly evolving, and changing with developing client requirements.<\/p>\n

This year, Standard Bank will be celebrating its 160th year of enabling individuals and businesses to achieve their ambitions \u2013 a testament to our innovation, resilience, commitment and adaptability.<\/p>\n

For More News And Analysis About Zimbabwe<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Zimbabwe. This article was sponsored by Stanbic Bank Stanbic Bank\u2019s parent company, Standard Bank Group, has emerged as the most valuable banking brand on the African continent for 2022 in Brand Finance\u2019s annual ranking of the world\u2019s Top 500 Banking Brands, after increasing its brand value by 26% to USD1.583 billion. This significant […]<\/p>\n","protected":false},"author":84,"featured_media":54659,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,6,35,15],"tags":[1493,2189,1571,1568,4274,19],"class_list":{"0":"post-54660","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-all-news","8":"category-economy","9":"category-homepage-english","10":"category-twitter","11":"tag-africa-press","12":"tag-africa-press-zimbabwe-2","13":"tag-stanbic","14":"tag-stanbic-bank","15":"tag-standard-bank-group","16":"tag-zimbabwe"},"yoast_head":"\nStandard Bank Ranked As Africa\u2019s Most Valuable Banking Brand - zimbabwe<\/title>\n<meta name=\"description\" content=\"This article was sponsored by Stanbic Bank Stanbic Bank\u2019s parent company, Standard Bank Group, has emerged as th ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/zimbabwe\/all-news\/standard-bank-ranked-as-africas-most-valuable-banking-brand\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Standard Bank Ranked As Africa\u2019s Most Valuable Banking Brand\" \/>\n<meta property=\"og:description\" content=\"This article was sponsored by Stanbic Bank Stanbic Bank\u2019s parent company, Standard Bank Group, has emerged as th ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/zimbabwe\/all-news\/standard-bank-ranked-as-africas-most-valuable-banking-brand\" \/>\n<meta property=\"og:site_name\" content=\"zimbabwe\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-15T19:36:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-15T18:52:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/zimbabwe\/sites\/14\/2022\/02\/img-620bf66c127b9.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"264\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/zimbabwe\/all-news\/standard-bank-ranked-as-africas-most-valuable-banking-brand\",\"url\":\"https:\/\/www.africa-press.net\/zimbabwe\/all-news\/standard-bank-ranked-as-africas-most-valuable-banking-brand\",\"name\":\"Standard Bank Ranked As Africa\u2019s Most Valuable Banking Brand - 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