{"id":66271,"date":"2022-09-16T17:09:43","date_gmt":"2022-09-16T15:09:43","guid":{"rendered":"https:\/\/www.africa-press.net\/zimbabwe\/all-news\/retailers-reduce-prices-as-liquidity-crunch-bites"},"modified":"2022-09-16T20:05:45","modified_gmt":"2022-09-16T18:05:45","slug":"retailers-reduce-prices-as-liquidity-crunch-bites","status":"publish","type":"post","link":"https:\/\/www.africa-press.cc\/zimbabwe\/all-news\/retailers-reduce-prices-as-liquidity-crunch-bites","title":{"rendered":"Retailers Reduce Prices As Liquidity Crunch Bites"},"content":{"rendered":"<p><span style=\"color: #ff6600\"><strong>Africa-Press &#8211; Zimbabwe. <\/strong><\/span>Shops have reportedly started to reduce prices following a similar move by manufacturers who are reducing prices for goods supplied using forward pricing models.<\/p>\n<p>The development follows plummeting consumer demand due to the prevailing liquidity crunch.<\/p>\n<p>According to a Business Weekly report, some suppliers are now issuing credit notes to retailers so that they can reduce their prices.<\/p>\n<p>Shopowners are being given a choice either to be refunded or to get products worth the value of the note. An executive with a leading retail chain is quoted as saying:<\/p>\n<p>Retailers are now holding too much stock because no one is buying; it\u2019s a combination of high prices because the suppliers had used forward costing models; and the prevailing liquidity crunch.<\/p>\n<p>Retailers Association of Zimbabwe Denford Mutashu told Business Weekly on Wednesday that customer traffic into formal shops had declined by an average of 35 per cent. Said Mutashu:<\/p>\n<p>It\u2019s critical for authorities to increase the injection of some liquidity into the market as the economy continues to contract.<\/p>\n<p>The economic growth projections may be somewhat a mirage.<\/p>\n<p>The velocity of money is key to any economy thriving to maintain its growth trajectory. There is a need to essentially balance the tight monetary trajectory with a necessity for effective demand.<\/p>\n<p>In July the Reserve Bank of Zimbabwe (RBZ) introduced gold coins as an alternative to store value instead of US dollars.<\/p>\n<p>Harare-based economist, Victor Bhoroma, said though prices were falling, demand for fast-moving consumer goods has also fallen as well. He said:<\/p>\n<p>It is true that prices are going down, consumer demand for fast-moving consumer goods has slumped and the free-market exchange rate has retreated.<\/p>\n<p>This is largely due to the non-payment of government contractors and suppliers and the mopping of excess liquidity by the central bank through daily and weekly Negotiable Certificates of Deposits (NCDs) to commercial banks locally.<\/p>\n<p>The interventions will not replace the need for a market-driven foreign exchange market and the need for the central bank to end all quasi-fiscal operations that lead to untenable money supply growth in the economy.<\/p>\n<p>Hence, it is necessary to give it time and assess Government\u2019s sincerity to critical reforms that bring long-term economic stability.<\/p>\n<p><strong>For More News And Analysis About <a href=\"https:\/\/www.africa-press.net\/zimbabwe\">Zimbabwe<\/a> Follow <a href=\"https:\/\/www.africa-press.net\/\">Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Africa-Press &#8211; Zimbabwe. Shops have reportedly started to reduce prices following a similar move by manufacturers who are reducing prices for goods supplied using forward pricing models. The development follows plummeting consumer demand due to the prevailing liquidity crunch. According to a Business Weekly report, some suppliers are now issuing credit notes to retailers so [&hellip;]<\/p>\n","protected":false},"author":84,"featured_media":66270,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,4,35,15],"tags":[1493,2189,1079,11854,284,5311,19],"class_list":{"0":"post-66271","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-all-news","8":"category-community","9":"category-homepage-english","10":"category-twitter","11":"tag-africa-press","12":"tag-africa-press-zimbabwe-2","13":"tag-price-increases","14":"tag-price-reduction","15":"tag-prices","16":"tag-retailers","17":"tag-zimbabwe"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.1 (Yoast SEO v24.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Retailers Reduce Prices As Liquidity Crunch Bites - zimbabwe<\/title>\n<meta name=\"description\" content=\"Shops have reportedly started to reduce prices following a similar move by manufacturers who are reducing prices for goo ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/zimbabwe\/all-news\/retailers-reduce-prices-as-liquidity-crunch-bites\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retailers Reduce Prices As Liquidity Crunch Bites\" \/>\n<meta property=\"og:description\" content=\"Shops have reportedly started to reduce prices following a similar move by manufacturers who are reducing prices for goo ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/zimbabwe\/all-news\/retailers-reduce-prices-as-liquidity-crunch-bites\" \/>\n<meta property=\"og:site_name\" content=\"zimbabwe\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-16T15:09:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-16T18:05:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/zimbabwe\/sites\/14\/2022\/09\/postQueueImg_19-6324bad15ce47.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1167\" \/>\n\t<meta property=\"og:image:height\" content=\"1344\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/zimbabwe\/all-news\/retailers-reduce-prices-as-liquidity-crunch-bites\",\"url\":\"https:\/\/www.africa-press.net\/zimbabwe\/all-news\/retailers-reduce-prices-as-liquidity-crunch-bites\",\"name\":\"Retailers Reduce Prices As Liquidity Crunch Bites - 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